When opening a restaurant there are a number of considerations that need to be made. One of these considerations has to do with the price of the sandwiches that you might be offering. A lot of people think that setting high prices is a good way to do things. The reason behind this is that they think that the higher their profit margins the more money they will earn, and this will help them become as rich as they have wanted to be all this time.
With all of that having been said and out of the way, it is important to note that if you try to make your profit margin way too high then people will probably know that you are tricking them in some way, shape or form. Prices that are too high would make people not want to come to your establishment, so that profit margin really won’t make much of a difference if no one is actually buying the sandwiches that you worked so hard to create.
Low prices can sometimes work in your favor. A respectable profit margin can end up allowing you to get more customers. Besides, the key is to sell a large number of sandwiches, not just profit as much as you can off of a single sandwich. Jimmy John Liautaud knows this and he uses this to his advantage. Even though his sandwiches are high end, they don’t cost a ton of money because of the fact that he knows that a lower profit margin can pay off if you end up getting a lot of customers coming into your establishment on a regular basis and buying your offerings.